When talking about the Korean Wave in class, I remembered that my friend Cuong is a fan of some Korean dramas. I was intrigued about the whole hallyu phenomenon so I decided to briefly interview him on the subject.
Allison: What parts of hallyu do you follow? (TV shows, movies, music)
Cuong:I follow
Movies and TV shows.
A: How did you get interested in hallyu?
C: It's a long story, actually. As a family we've always watched tv shows and movies that were foreign, ie from China/Hong Kong/Japan/ and of course,
Korea. My mom is a huge fan of tv shows from Korea and that's how I started watching it. It's really just grown from watching what my parents watch to finding what I want to watch.
A: How do Korean
television programs differ from U.S. shows?
C: One of the most basic differences is that a Korean program begins with an end-date where U.S. shows hope to "last". A Korean TV show is filmed with a specific number of episodes to air before the show is over. Sometimes when a show does really well, they'll extend it by a couple of episodes.
A: Do you think hallyu could have
mass appeal to U.S. consumers?
C: I definitely think so, the reasons why Korean shows/movies are so fun to watch is because they're equal parts whimsical and dramatic, I've watched movies that have plots that are probably deemed "unreal" for U.S. TV/movies.
A: American entertainment exports have often been accused of promoting American values like capitalism and individualism. What values do you think hallyu promotes?
C: Hallyu promotes
family values, your standard good/bad and, as corny as it sounds, overcoming adversity.
A lot of what Cuong brought up was echoed in the Youna Kim article, "The rising East Asian 'Wave'". When talking about South Korea's most popular television show,
Winter Sonata, Kim mentions that it showcases "love in its purest form". Kim believes Americans would have a hard time embracing an 'old-fashioned' love story; that, as Cuong says, it would seem unreal.
The article also touches upon the values behind Korean shows, such as "family values and traditional emotive delicacies", saying that "Asian sensibilties" are part of what makes the shows so popular. The Joseph Chan article suggests that Americans do not relate to stories of filial piety, or as it's called in China, xiaodao. Chan describes how Disney changed the story of Mulan from a tale of familial duty to one of fierce individualism. If family values don't sell in the U.S., it would suggest that the Korean Wave might not be able to cross the pacific. But I find it interesting that my friend describes Korean shows as more whimsical than American television. With programs like
Glee making a dent in the ratings, it seems to me that Americans are looking for more whimsy in their television; maybe the United States could be hallyu's next big market.